Many occupational health clinics fall into one of two camps:
They offer physical therapy, but margins are thin, utilization is inconsistent, or it never quite integrates into injury workflows.
Or they’ve avoided PT altogether, unsure whether the investment, staffing, and compliance complexity are worth it.
Both groups are wrestling with the same question:
Is PT a growth lever — or a distraction?
That’s what next week’s Town Hall is designed to clarify.
This session with Dena Kirk will focus on:
When starting PT actually makes sense (and when it doesn’t)
Why existing PT programs often underperform in occupational health
How successful clinics structure PT differently from retail or referral-based models
What needs to be true operationally before PT adds value
This is not a product pitch or a generic overview. It’s a practical discussion for clinics deciding whether PT belongs in their occupational health strategy.
Town Hall: Physical Therapy in Occupational Health — Startup vs Optimization
When: Tuesday, Jan 13, 9 AM Pacific
Who it’s for: Clinics considering PT or trying to fix an existing program
If PT has ever felt like a “maybe later” service, this conversation is for you.